Friday, November 8, 2013

When a PR client rejects a proposal

When a public relations client scraps a proposal or simply drags their feet to respond in a timely fashion, it can be quite frustrating. The nemesis in these unfortunate events is acting on impulse to move past the feeling of rejection. Never mind the fact that you and your team slaved over the presentation for the last five days with little sleep and cups upon cups of Maxwell House.  The bags under your eyes are now suitcases.

When a client says “No,” it’s could be a cry for help. It’s possible that a “no” means they don’t understand the best way to approach their problem or they are afraid of revealing otherwise unknown issues that is hindering their business outcome. The solution is to ask questions such as “What about the proposal doesn’t suit your needs?” or  “Are there any outside individuals we can partner with to modify the approach?” These questions and the subsequent follow-ups should turn that “No” into a “Yes” and will have you sleeping like a baby.

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