When a public relations client scraps a
proposal or simply drags their feet to respond in a timely fashion, it can be
quite frustrating. The nemesis in these unfortunate events is acting on impulse
to move past the feeling of rejection. Never mind the fact that you and your
team slaved over the presentation for the last five days with little sleep and cups
upon cups of Maxwell House. The bags
under your eyes are now suitcases.
When a client says “No,” it’s could be a cry
for help. It’s possible that a “no” means they don’t understand the best way to
approach their problem or they are afraid of revealing otherwise unknown issues
that is hindering their business outcome. The solution is to ask questions such
as “What about the proposal doesn’t suit your needs?” or “Are there any outside individuals we can
partner with to modify the approach?” These questions and the subsequent
follow-ups should turn that “No” into a “Yes” and will have you sleeping like a
baby.
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