A moment in time happens in the public
relations industry where a new client becomes the opposite of what the firm
expected---those days where the agency acquires a client’s business and those
days when they part ways with said client. The honeymoon with the new client
comes and goes in the blink of an eye and before you know it you’re in for the
long haul.
Most lessons in life we learn through trial
by fire. Making mistakes is essential self-growth and to discover our strengths
and weaknesses. We try our hardest to learn from these mistakes but sometimes
it’s not always the case. The following are types of public relations clients
you should stay away from when doing business:
1. The
know-it-all client who learned how to do PR while at a Paula Deen cooking
seminar. They assume that they can do your job better than you can but doesn’t
know the difference between a story written by a reporter and a press release.
In the illustrious words of NFL pro Chad Johnson, “Child, please!”
2.
The client who has an initial budget that is
well below the firm’s normal retainer for the month. He/she promises more money
for the job in two months time. Those two months come and go then another two
months pass you by…You see where I’m going with this?
3. Le
pire de tout (Worst of all in French): A client who hires you to do a campaign
and suddenly decides to take a vacation with Casper the Friendly Ghost. He/she
doesn’t check-in weekly for progress reports but has the audacity to get into a
shouting match with you because they were excluded from a story. They soon
learn that karma is very real.
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