Wednesday, November 27, 2013

Why I'm Thankful

I thought about writing about something in public relations but since Thanksgiving is tomorrow I decided to dedicate this post on why I’m thankful.
Well, for starters, I’m thankful that my Lord and Savior Jesus Christ died on the cross for my sins and have given me a second chance on this side of Heaven. I have been through a lot in my 26 years so far ranging from death in the family to my battle with depression. He really has come through for me in my time of need. I’m grateful that He has provided for me in all areas of my life and gave me the opportunity to pursue graduate school at the University of North Texas.

I have learned so much in my year and a half of study at the Frank W. & Sue Mayborn School of Journalism. I have gotten better in my writing and also have picked up certain skill sets like SPSS or writing a communications plan that will help me in my future endeavors after graduation. I’m thankful for the fellow classmates and professors who have imparted their journalistic teachings on me and shared their life experiences so that we can be ready to take on the real world. You know who you are. Finally, I’m thankful that this semester is almost over and I will be five months away from my second degree. Happy Holidays!

Friday, November 22, 2013

50 Novembers

This month marked the 50th anniversary of the assassination of President John F. Kennedy.  President Kennedy fell victim to an assassin’s bullet while en route to a luncheon in Dallas, Texas on Nov. 22, 1963. I decided to finally visit the Sixth Floor Museum downtown to see what it was all about. The moment I began the tour I was mind blown. It was so surreal to be in the same building where Lee Harvey Oswald committed the heinous act. It was like going back in time. I was fascinated to know more about JFK and also about the social and political climate of Dallas around that time. I purchased the newspaper that ran the day following the assassination as a keepsake of history.

In addition, I also had the chance to listen to Hugh Aynesworth give his account to what happened the day JFK was shot and killed. The documentary that played before he spoke was mind-boggling. I didn’t know JFK was headed to a luncheon at the Trade Mart in the design district of Dallas until I watched the film. Although I wasn’t born in 1963, it was nice to relive that moment in time and learn about Dallas in a different light and see how much the city has changed since that infamous day. Unfortunately, I couldn’t attend the memorial ceremony due to prior engagements but I do believe that Dallas has erased its image as being the so-called “City of Hate.”

Thursday, November 14, 2013

Public Relations Clients to Avoid in Business

A moment in time happens in the public relations industry where a new client becomes the opposite of what the firm expected---those days where the agency acquires a client’s business and those days when they part ways with said client. The honeymoon with the new client comes and goes in the blink of an eye and before you know it you’re in for the long haul.
Most lessons in life we learn through trial by fire. Making mistakes is essential self-growth and to discover our strengths and weaknesses. We try our hardest to learn from these mistakes but sometimes it’s not always the case. The following are types of public relations clients you should stay away from when doing business:
1.     The know-it-all client who learned how to do PR while at a Paula Deen cooking seminar. They assume that they can do your job better than you can but doesn’t know the difference between a story written by a reporter and a press release. In the illustrious words of NFL pro Chad Johnson, “Child, please!”
2.     The client who has an initial budget that is well below the firm’s normal retainer for the month. He/she promises more money for the job in two months time. Those two months come and go then another two months pass you by…You see where I’m going with this?

3.     Le pire de tout (Worst of all in French): A client who hires you to do a campaign and suddenly decides to take a vacation with Casper the Friendly Ghost. He/she doesn’t check-in weekly for progress reports but has the audacity to get into a shouting match with you because they were excluded from a story. They soon learn that karma is very real.

Friday, November 8, 2013

When a PR client rejects a proposal

When a public relations client scraps a proposal or simply drags their feet to respond in a timely fashion, it can be quite frustrating. The nemesis in these unfortunate events is acting on impulse to move past the feeling of rejection. Never mind the fact that you and your team slaved over the presentation for the last five days with little sleep and cups upon cups of Maxwell House.  The bags under your eyes are now suitcases.

When a client says “No,” it’s could be a cry for help. It’s possible that a “no” means they don’t understand the best way to approach their problem or they are afraid of revealing otherwise unknown issues that is hindering their business outcome. The solution is to ask questions such as “What about the proposal doesn’t suit your needs?” or  “Are there any outside individuals we can partner with to modify the approach?” These questions and the subsequent follow-ups should turn that “No” into a “Yes” and will have you sleeping like a baby.

Friday, November 1, 2013

Tools to Enhance Experience on Twitter

Twitter has become one of the most popular social media platforms to connect and communicate. However, keeping up with the latest trends, current events and hashtags seem to be like holding down a full-time job. In recent years, there have been a plethora of third party websites and applications that can improve your experience on the micro blogging site. The following are some of those applications:

·      Mobile Alerts: This handy tool is, to some, the best service Twitter offers to its users on any smart phone. It allows users to set alerts to any person or brand they’re following. When they tweet, the alert sends a text message to your phone so you can read it in real-time. To set up, go to the profile of the brand you are following, click on their picture icon and select the last option in the drop down menu.
·      Tweet Reach: This device allows you to choose any link or hashtag you want to track and run a tweet reach report to measure the number of tweets, their reach and other cool analytics.

·      Tchat: This Twitter tool is most useful if you regularly participate in tweet chats and are tired of having to refresh your timeline. Tchat gives you the ability to enter a hashtag on the site. Whenever you want to participate, simply compose a tweet and the hashtag automatically pops up.