College
graduates have mastered the use of social media to chat with friends, engage in
online tweet chats and keep up with current events. However, only a handful of
them, including myself, know how to use social media to land the PR or
communications job of our dreams. Be mindful that social media should NOT be
the only means of finding a job but it can offer plenty of job leads and tips
to brush up the resume and keep a positive digital profile. The following are
some tips to land a job in PR.
Establish a digital profile.
Many employers are using LinkedIn to search for
potential candidates so it would be best to create a profile here that best represents
you. In addition, you should update it at least twice a week and make
meaningful connections with those in your future career field that could take
you to the next level. I would also create a Pressfolios account and direct
people to it or create and maintain a blog.
Use Twitter to network.
Twitter has become an emerging method to network with
people you have never met and thus is the case when looking for job leads. One
way is to actively participate in tweet chats and also tweet content that will
get people’s attention and bring you new contacts/followers of whom you would
want to connect with outside of social media. Connect with executives of
companies you want to work for and let your personality shine in 140
characters.
Use social media to build an active network.
Twitter and LinkedIn are gateways to building contacts
and could lead you to an interview for a potential job. Connect with people on
Twitter who you think could put in a good word for you on a job lead or could
connect you with a higher-up at the desired place of employment. Having over
1,000 followers on Twitter is nice but what good is it if they can’t help you
find a PR gig?
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