If you are looking for new ideas
to improve search engine optimization then look no further than public
relations professionals. They have used time-tested methods that have enhanced
the branding of their various reputable clients. Companies usually have one
authority figure who want to scream their accomplishments from the rooftops
whether it be the CEO, CFO or COO. Here are some outlets to effectively
leverage SEO.
First, if you have great writers
then arrange for your boss to guest write columns periodically for an online
publication such as Salon or Forbes. Write about three articles and pitch to
websites either directly or with the assistance of public relations firms. Use
links sparingly to maintain the breadth of the content. Another strategy is to
consider making donations a favorite charity of the company’s choice. Doing
enough charitable deeds will garner enough of a human interest angle to get
media attention. In addition, being creative in your efforts can help raise
funds for the charity. SEO can make an impact on the organization than only
changing rankings. An outreach campaign can promote the brand, create goodwill
and boost sales. In short, looking at traditional PR agencies is a viable
option when planning an outreach campaign.
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