Friday, September 20, 2013

PR Strategies for SEO Success




                If you are looking for new ideas to improve search engine optimization then look no further than public relations professionals. They have used time-tested methods that have enhanced the branding of their various reputable clients. Companies usually have one authority figure who want to scream their accomplishments from the rooftops whether it be the CEO, CFO or COO. Here are some outlets to effectively leverage SEO.
                First, if you have great writers then arrange for your boss to guest write columns periodically for an online publication such as Salon or Forbes. Write about three articles and pitch to websites either directly or with the assistance of public relations firms. Use links sparingly to maintain the breadth of the content. Another strategy is to consider making donations a favorite charity of the company’s choice. Doing enough charitable deeds will garner enough of a human interest angle to get media attention. In addition, being creative in your efforts can help raise funds for the charity. SEO can make an impact on the organization than only changing rankings. An outreach campaign can promote the brand, create goodwill and boost sales. In short, looking at traditional PR agencies is a viable option when planning an outreach campaign.

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