Friday, October 11, 2013

Building a PR Campaign for a Startup Company


Public relations professionals are hired to do image branding or run lucrative campaigns for various clients from different industries. However, only a handful creates campaigns for startups. Startup PR could be seen as a challenging task given the client is starting a business from scratch but if you love being in PR and have a great support team in your corner then you can be successful. The following are some tips from an article on PRDaily.com that you can use to maximize your efforts to gain attention for your clients.
1.   Quit being boring: Being personable and telling a story in an exciting way tends to get others excited, too. Reporters crave quirky stories that other people can relate to. If you can make people relate to you then you will get on the reporter’s radar.

2.     Pick Your Media Contacts Wisely: If you want reporters to care about you then care about them first. Pick a handful of targeted outlets and learn about them. Read the stories they are writing and make sure they are relevant to your story. In addition, build relationships with the reporters by reading and promoting their coverage.


3.     Raise awareness through events and crowd-funding sites: Use events, conferences or crowd-funding sites to get on a journalist’s radar. A lot of media outlets such as Tech Crunch host events that focus on startups--- a great opportunity to be introduced to the press and launch your product or service.

To view the full list, click here.

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