Public relations professionals are hired to do image branding
or run lucrative campaigns for various clients from different industries.
However, only a handful creates campaigns for startups. Startup PR could be
seen as a challenging task given the client is starting a business from scratch
but if you love being in PR and have a great support team in your corner then
you can be successful. The following are some tips from an article on
PRDaily.com that you can use to maximize your efforts to gain attention for
your clients.
1. Quit being boring: Being personable and
telling a story in an exciting way tends to get others excited, too. Reporters
crave quirky stories that other people can relate to. If you can make people
relate to you then you will get on the reporter’s radar.
2. Pick Your Media Contacts Wisely: If you
want reporters to care about you then care about them first. Pick a handful of
targeted outlets and learn about them. Read the stories they are writing and
make sure they are relevant to your story. In addition, build relationships
with the reporters by reading and promoting their coverage.
3. Raise awareness through events and
crowd-funding sites: Use events, conferences or crowd-funding sites to get
on a journalist’s radar. A lot of media outlets such as Tech Crunch host events
that focus on startups--- a great opportunity to be introduced to the press and
launch your product or service.
To view the full list, click here.
0 comments:
Post a Comment